With Record Sales Nearing $20 Million in 2021, Haus! Closes Series B1 Funding


Haus! has successfully closed the Series B1 funding from institutional investors Atlas Global Ventures, Hong Kong-based Strategic Year Holdings, Indonesian venture builder Prasetia Dwidharma, as well as several prominent individual investors including serial entrepreneur Rama Notowidigdo (former Go-Jek CPO and Co-Founder of Sayurbox and AwanTunai).


Haus! has made significant progress since its Series A investment in 2020 by BRI Ventures (via Sembrani Nusantara Venture Fund) as the number of outlets has reached around 200 stores spread across Tier 1 to Tier 3 cities in Java with plans to expand to Bali this year.


Haus! is a company founded in 2018 that specializes in serving trendy drinks, with a wide variety of flavors and has gained popularity because of its affordable prices resonating well with its target customers in particular those in the mid-low segment.


 As a beverage brand that offers made-to-order drinks at affordable prices, Haus! has proven that its product offering is highly scalable in serving its intended target customers without sacrificing profitability. Haus! closed the year 2021 with double digit revenue growth year-on-year and most importantly maintained profitability at net income level despite a difficult year as a result of Covid-related disruptions.


With more growth in the number of stores expected this year, Haus! intends to reach even higher levels of revenue and profitability.


Gufron Syarif, CEO of Haus! commented “We are currently preparing a new breakthrough to make it easier for consumers and potential consumers to access the Haus! namely by launching our own app that will make it easier for Haus! consumers to order online with various payment methods and of course various special attractive offers for purchases through the application.”


Conrad Tsang, Founder and Chairman of Strategic Year Holdings commented: “We are pleased to have the opportunity to invest Haus!, which is a high growth company in line with our investment theme of consumption upgrade in Southeast Asia. We will strive to add value to Haus! as we do with all our portfolio companies.”


Arya Setiadharma, CEO of Prasetia Dwidharma commented: “In the winter-cycle for funding at this time, Haus! is an attractive investment because it has achieved profitability and does not have to depend exclusively on external fundings. We believe this will allow Haus! to be able to make the best use of received investment on business growth while other startups right now mostly are in survival mode.”


Rama Notowidigdo, Co-Founder of Sayurbox and AwanTunai commented: “From a business model perspective, Haus! has positive unit economics and has won the mindshare of its customers. With their continuous store expansion and new product varieties, we hope the valuation of Haus! can increase exponentially and become the leading brand in the new tea and boba category.”


Press Contact:

Yonathan Augustine – Chief Financial Officer