Located along Shun Jiang Lu, in the south-eastern sector of Chengdu (within 2nd ring), The Waterfront is less than 10 minutes' drive away from Tianfu Square at the city centre. It is also within walking distance to Chengdu underground Niuwangmiao Station (Line 2) and Shunjianglu Station (Line 6).  It commands a 150m wide frontage of the Jin Jiang River, with the Sichuan University Campus and the historic 'Wang Jiang Lou' Garden on the opposite bank of the river, and is a residential estate catering to the upper-middle class. The area has fully developed amenities like schools, public transportation and shopping facilities.

The Waterfront caters to Chengdu's growing upper-income residents comprising businessmen, senior management in major corporations, and academics working in the universities and other educational institutions located close by, as well as foreigners.

It includes facilities such as a clubhouse, indoor and outdoor swimming pools, tennis courts, a mini-mart and a child care centre.

The investment was made in March 2006.